Niches can be narrow

My cousin Hilary Niederer has been building a new blog for her fabric sourcing business in India.

What has amazes me has been how many niches are just in the area she works in.

The niche can be as narrow as …

Ikat weaves from orissa

… or as broad as Jewellery

In itself sourcing fabrics for films in India is a narrow niche but as you can see from the rich variety of products there are hundreds of sub niches. If you want to build a social marketing profile for yourself then the narrower the better but it has to be wide enough to have a few thousand raving fans.

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